It is passion that drives me to wet my hands in all aspects of creating and directing fashion projects and collaborations!
by Arline Malakian
My last contribution was putting House of Suri on the Fashion Radar through the TFW show. I was able to complete my job as a fashion/creative Director and expand my role as their hired fashion/brand Consultant, by styling and producing the season's runway show @ TFW in September; thus crowning the work and beautiful collaboration with the Suri and the AMVC team for the FW'17 collection.
We were able to convert my photos from the campaign images into artful graphics, they ended up being the motion backdrop of the show that was designed around a very solid and concise theme: WEAR YOUR WALK. I truly enjoyed creating the motion video in collaboration with our associate Madeleine Mahmoudian.
No doubt, directing the audio, as well as the set, was a big part of my task in relaying the message. Styling all details from beauty looks to fashion accessories- in this case designing the leather pieces- in a distinctive and recognizable way was intended to contribute and to underline the visual branding of the label.
Right from its first collection House of Suri gained resonance: WEAR YOUR SIGNATURE.
LOVE MY JOB.... LOVE MY CLIENTS!!!
#fashionshows #torontofashion #CONSULTATION #FASHIONBRANDING #CREATIVEDIRECTION #VisualPresentation