AM VISUAL COMMUNICATIONS  ||  Visual Branding | Creative Direction | Photography ||  TORONTO
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 distinction with vision

creative direction

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Our creative compass leads to inspire, direct and manage all creative projects with in depth, compelling and innovative artistic direction and creative design solutions.

 Our work here involves developing high-level concepts for all visual materials, then directing talent and creative teams. 

Approaching each project with a refined balance of insightful creative vision and critical foresight, we interpret and customize your intended message through a unified voice.

Through advertising campaigns, photography, videos, short films, web design, merchandising, fashion shows and visual displays, we implement the visual arc of your brand and assert its unity in a polished and compelling direction.

Our experience ensures to connect the pulse of global social, economic, environmental and cultural movements in an artistic, creative and inspirational expression of your message to be heard and dynamic.



AM Visual Communications and LEYLA KASHANI

Following few meetings and in-depth study of the brand’s culture, products, operation and projections, and after research and few consultation sessions, AMVC lead by its director, was responsible for helping derive creative concepts and for directing all creative projects from start to finish. This included the website, the photo sessions and promotional materials, which in turn, resulted in unifying the overall tone of the brand’s exposure in heart grabbing authenticity and compelling sophistication. The LEYLA KASHANI label metamorphosed from a home based ethnic operation into a respectable international, fashionable and sustainable high-end brand, without loosing its personal touch.

Through AMVC’s Creative Direction services, our team was responsible for strategically designing visually compelling directional and cohesive designs, as well as for controlling the quality of all the artworks, typography, and layout deliverables across all media platforms. To the client’s satisfaction, and through the agency’s creative excellence and expert visual execution standards, LEYLA KASHANI is now recognized as a high fashion label with a higher price point and subsequently higher profit margins.

Creative Direction process involved concept development as well as artistic direction. It consisted of hiring and working with the appropriate talent to execute the desired visuals. All the work had to respect and reflect the brand signature that was already established by AMVC’s Visual Branding department. It also included: designing and supervising all the creative aspects of graphic design, web design, photography, copy, typography, and finally coordinating team-work efforts with all parties involved to meet with the determined deadlines, look and budget.

Result: Happy customer, clarity & sophistication, international positioning, ground for growth.


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